It's 1994 and Jonathan Trager meets Sara Thomas in New York City during the pre-Christmas shopping rush. They spend a magical few hours together in a romantic pseudo-reality, but then they must part, since both of them have significant others. But Jonathan and Sara sense they are drawn to one another by more than dumb luck or blind chance. So, to test fate, Jonathan writes his name and number on a five-dollar bill and Sara inscribes her personal information in a book called "Love in the time of cholera". Both items are put into circulation, the money is spent and the book is taken to a used bookstore. If either of them finds the other's phone number, they'll know they are meant to be together. Seven years later, they're still looking, although not very hard. But, as marriage approaches for both of them, little things remind Jonathan of Sara and Sara of Jonathan. Thus the search begins in earnest through department stores and from coast to coast.